Privacy Policy

Effective date: 30th day of September, 2025

1. Purpose

This Privacy Policy outlines how www.thinkingoutsoftly.com (the "Site") collects, uses, and protects user data. The Site is owned and operated by Thinking Out Softly ("we", "us"), which acts as the data controller. We can be contacted at hello@thinkingoutsoftly.com.

2. Scope

This policy explains:

The personal data we collect;
How we use it;
Who has access to it;
Your rights as a user; and
Our cookie policy.

3. GDPR Compliance

For users in the EU and UK, we comply with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. We have not appointed a Data Protection Officer as we do not meet the criteria under Article 37 of the GDPR.

4. Consent

By using our Site, you consent to the conditions outlined in this Privacy Policy. You may withdraw consent at any time by unsubscribing or contacting us at hello@thinkingoutsoftly.com.

5. Legal Basis for Processing

We process personal data only when we have a legal basis under Article 6 of the GDPR, including:

Your consent;
Legitimate interests such as operating our website, marketing, and improving services;
Fulfilling contractual or pre-contractual obligations; and
Compliance with legal obligations (e.g., record-keeping and tax requirements).

6. Personal Data We Collect

We collect only data necessary for our activities, including:

First and last name;
Email address;
Postal address; and
Payment information.

Data is collected when subscribing to a newsletter or contacting us directly via email or form.

7. How We Use Personal Data

Collected data may be used to:

Provide content and updates;
Fulfil orders and send products;
Communicate with users;
Improve our services; and
Meet legal and regulatory obligations.

8. Who We Share Personal Data With

We may share user data internally among employees who require access to perform their duties. We will not sell or share your data with third parties, except:

When required by law or legal proceedings;
To protect our rights; or
In the event of a sale or transfer of the business.

9. Data Retention

We retain user data only as long as necessary for the purposes it was collected. Users will be notified if data is kept longer.

10. Data Protection

We use secure servers and encryption to protect data. Access is limited to authorised employees bound by confidentiality agreements. However, no online transmission is 100% secure, and we cannot guarantee absolute protection.

11. International Transfers

We may transfer data internationally (e.g., to the USA, EU, UK, or Australia) in accordance with applicable law. Where required, we use standard contractual clauses or rely on adequacy decisions.

12. User Rights

Under GDPR, you have the right to:

Access, correct, or delete your personal data;
Restrict or object to processing;
Data portability; and
Withdraw consent at any time.

13. Children

We do not knowingly collect personal data from children under 16. Parents or guardians may contact us if data was provided inadvertently.

14. Do Not Track

We do not track users across third-party websites and therefore do not respond to Do Not Track (DNT) signals.

15. Opt-Out Options

Users may opt out of marketing emails by clicking “unsubscribe” in any message or contacting us directly.

16. Cookies

We use cookies to enhance user experience, including:

Functional cookies — to remember preferences;
Analytical cookies — to improve content and functionality; and
Third-party cookies — to provide services and content from linked companies.

17. Changes

We may amend this policy periodically to maintain compliance with laws or reflect changes in our practices. Updated versions will include a revised “Effective Date.”

18. Complaints

If you have concerns about how we process your data, contact us first at hello@thinkingoutsoftly.com. If unresolved, you may contact your local data protection authority.

19. Contact Information

Privacy Officer: Thinking Out Softly – Sally
Email: hello@thinkingoutsoftly.com

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